<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://flipboard.video/about/instance</loc></url><url><loc>https://flipboard.video/videos/local</loc></url><url><loc>https://flipboard.video/w/esYvBkwSeYVpyHN7Ed3u94</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/93f209f6-fd56-45cf-9d35-d4f79ada6e34.jpg</video:thumbnail_loc><video:title>luigi_tired</video:title><video:description>Luigi tired from too much fetch</video:description><video:player_loc>https://flipboard.video/videos/embed/6d0af768-524b-42e1-a19b-5b7a5aa02e13</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/pu3utJSUeHASdMa8LPDckx</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/30e5b756-0915-4f21-ad75-07fe3d655c41.jpg</video:thumbnail_loc><video:title>Decentralizing Innovation, with Techdirt's Mike Masnick</video:title><video:description>In the 1990s, we saw an acceleration from walled gardens like America Online to the open web. As we all know, this marked an era of exciting innovation and meteoric growth. But, over time, we witnessed the rise of a new set of walled gardens: Facebook, Twitter, YouTube, Instagram, TikTok, and more. 

Is history about to repeat itself? Will the open social web become a mainstream alternative to the walled gardens we live in today? Will people own their online relationships, or will there always be a company that owns these? 

That’s the subject of the first episode of Dot Social, a podcast about the world of decentralized social media — also known as the Fediverse. Each episode, host (and Flipboard co-founder and CEO) Mike McCue talks to a leader in this movement; someone who sees the Fediverse’s tremendous potential and understands that this could be the Internet’s next wave. Mike is a true believer in the open social Web and what it will unlock for how we connect, communicate and innovate online. 

Episode 1 features Mike’s conversation with journalist Mike Masnick. 

In 1988, Mike founded the blog Techdirt, and in 2019, he wrote a seminal paper called “Protocols Not Platforms,” in which he predicted the scenario unfolding before our eyes today. Mike has long informed an influential audience of lawmakers, CEOs and activists. In fact, The New York Times called him “something of a Silicon Valley oracle.”

In this interview, Mike McCue checks in with Mike Masnick to see how things have gone since he wrote the paper. The two “Mike Ms” discuss the open social web’s current landscape and what it will enable, which services have the most potential, why feeds are the new websites, and so much more. 
</video:description><video:player_loc>https://flipboard.video/videos/embed/be2c8cc4-a9b6-4b81-9972-c01df892d171</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/nLKq9MFfyMdLaqAmHtDUWj</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/78bcc1ea-e946-403a-8523-0098ad0189f2.jpg</video:thumbnail_loc><video:title>ActivityPub and the End of Walled Gardens, with Evan Prodromou</video:title><video:description>There was a time where people couldn’t email each other unless they were using the same email client. That changed when developers came up with a protocol that made it so it didn’t matter if you were using AOL, CompuServe or Prodigy — it just worked. 

The same analogy explains how things work in the Fediverse, an open-source system of interconnected, interoperable social networks. The Fediverse is powered by a protocol called ActivityPub, which provides an API for creating, updating and deleting content across several platforms.

What does ActivityPub unlock for product builders and tech entrepreneurs? How will social networks without walled gardens change our relationship to content and to each other? Why does any of this matter? 

All that’s covered in this episode of Dot Social, a podcast about the world of decentralized social media, aka the Fediverse. Each episode, host (and Flipboard co-founder and CEO) Mike McCue talks to a leader in this movement; someone who sees the Fediverse’s tremendous potential and understands that this could be the internet’s next wave. Mike is a true believer in the open social web and what it will unlock for how we connect, communicate and innovate online.   

In this episode, Mike talks to Evan Prodromou, one of the co-authors of ActivityPub. Evan is a long-time entrepreneur, technologist and advocate of open source software. He’s also the Director of Open Technology at the Open Earth Foundation. </video:description><video:player_loc>https://flipboard.video/videos/embed/b04f64e0-79a5-491a-876f-85e4eca19ab6</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/6xxwVWRbmNM2yzFZpskk1k</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/819a892a-5558-49c1-9150-137bfca5fd03.jpg</video:thumbnail_loc><video:title>BBC’s Experiment in the Fediverse, with Senior Firestarter Ian Forrester</video:title><video:description>Sure, Mastodon is a replacement for X, but the open-source platform represents something even more significant: the move towards decentralized social media. People fed up with walled-garden social networks are adopting new homes in the Fediverse, where they’re finding stronger engagement, better community, and systems that are more closely aligned to their values. 

We’re on the precipice of a new wave of innovation, and it’s important that even established organizations listen up and see what’s unfolding.

One person watching closely is the BBC’s Ian Forrester. As the Senior Firestarter in the broadcaster’s R&amp;D Lab, Ian susses out new technologies and opportunities so that the public service broadcaster can stay current and true to its values. Among those values is trust, so the chance to verify its own journalists and run a social media server according to its own rules is a big reason for the BBC to even swim in these waters.

What has the BBC learned so far from its experiments in the Fediverse? What will decentralized systems unlock for innovation? And how is all this like the early days of the Internet?

That’s the subject of this week’s episode of Dot Social, the first podcast to explore the world of decentralized social media. Each episode, host (and Flipboard co-founder and CEO) Mike McCue talks to a leader in this movement; someone who sees the Fediverse’s tremendous potential and understands that this could be a significant shift for the internet. 

01:02  The story behind his "Senior Firestarter" title
04:40  What he’s learned from BBC experiments in the Fediverse so far
09:47  The power of verification in your own hands and sense of identity on the social web
11:33  The BBC’s Fediverse approach (and how it differs from The Guardian's)
13:37  Micro communities and moderation
18:16   Decentralizing innovation
23:17   The opportunity for innovation when you start connecting people to each other
26:43   A day in the life in BBC R&amp;D depar...</video:description><video:player_loc>https://flipboard.video/videos/embed/2ce52ee8-fe4a-46c2-9b4c-a6e4b8637a77</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/bbPZZTyat49yKFBPpKSwKq</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/2a6a873d-bde7-4110-b2e6-29407ff294b4.jpg</video:thumbnail_loc><video:title>Overcoming the ‘Extraordinary Inertia’ of the Web We’ve Built, with Author John Battelle</video:title><video:description>The internet as we know it is now over 30 years old, and author John Battelle says we must get over the “extraordinary inertia” of the system we’ve built. He would know: As a founder of WIRED Magazine and as an entrepreneur himself, John’s been tracking and writing about the evolution of technology and its impact on society for a long time. 

In addition to co-founding WIRED, Battelle launched Web 2.0 Summit conferences, Federated Media Publishing, The Industry Standard, and The Recount. He’s written a book called “The Search: How Google and Its Rivals Rewrote the Rules” and is now working on a new book about a better Internet. 

What exactly is the difference between what he calls “the internet that we have and the one that we deserve”? Why are we now at an inflection point? Can we still fix the system? How would monetization work in this world?

These are the questions tackled in today’s episode of Dot Social, the first podcast to explore the world of decentralized social media. Each episode, host (and Flipboard co-founder and CEO) Mike McCue talks to a leader in this movement; someone who sees the Fediverse’s tremendous potential and understands that this could be a significant shift for the internet. 

1:27 The early days of WIRED magazine 
3:54 Putting WIRED online and reinventing for the internet
4:44 But how are we going to pay for this?
5:55 The dawn of banner advertising 
7:07 "The original sin" and first commercial ad on the internet
12:15  Is there still an opportunity to make the internet work better?
13:25  We’re at an inflection point: "the internet grew up and got a brain"
14:38  From an "unholy amalgam of steroidal capitalism and oligarchic companies" to an optimistic view of the internet
19:02  How the Fediverse enables innovation
20:23  We need an at scale generative consumer platform
21:50  "It starts with federation" and the story of Federated Media
24:50  John's take on Threads
28:37  Rethinking the paradigm: person-to-per...</video:description><video:player_loc>https://flipboard.video/videos/embed/527e67c3-be76-4c1b-898e-337bef04bd2e</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/cTBu4HusskGTuPBahqm6WY</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/32dd3b2a-64f4-4365-9e9c-abfa1f0fd153.jpg</video:thumbnail_loc><video:title>The State of the Federation, with Mastodon's Eugen Rochko</video:title><video:description>It’s been an exciting time in the world of decentralized social media. New versions of Mammoth and Ivory launched. WordPress and Tumblr reaffirmed their commitment to integrating ActivityPub. And then both Threads and Flipboard rolled out their plans to federate.

What does this all mean for the Fediverse? How will moderation work as the Fediverse grows in leaps and bounds? Who will be next to federate? 

These are the questions tackled in today’s episode of Dot Social, the first podcast to explore the world of decentralized social media. Each episode, host (and Flipboard co-founder and CEO) Mike McCue talks to a leader in this movement; someone who sees the Fediverse’s tremendous potential and understands that this could be a significant shift for the internet. 

This time, Mike’s talking to Eugen Rochko, the founder and CEO of Mastodon. Eugen is on a hero’s journey right now. He’s not only working tirelessly to provide a safer, more trustworthy and less commercial alternative to platforms like X, but also he’s on a mission to fundamentally shift how social media works and how we connect to each other. 

This is a sprawling conversation that looks back on Mastodon’s epic year, dissects the moment we’re in today, and ponders a future filled with big changes and new ideas. More urgently, if you’re following what’s happening with Threads, it is essential listening for understanding Meta’s strategy and how the Fediverse is responding. 

Highlights include:

0:51 Looking back on Mastodon’s epic year
3:22 Small team, big goals
4:55 The arrival of Threads/Meta: pro or con?
9:01 The way Mastodon/Fediverse is architected to provide a better social media experience
11:24 The “big win” of Meta adopting an open standard
12:10 The game-changing paradigm shift in how social media works
17:30 Why Meta is committing to Threads — a significant moment for the social web
18:10 Mastodon community’s reaction to Threads’ entry
19:24 Preemptively building walls to ...</video:description><video:player_loc>https://flipboard.video/videos/embed/60495342-c321-4949-9cc9-0fa1a1f2d788</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/sLoN4ofV93Gd8mYK6GwrYA</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/30a8b2c8-1871-4072-8605-08f56c4ebe6f.jpg</video:thumbnail_loc><video:title>Meet Flipboard (Original Video from 2010 Launch)</video:title><video:description>Video by Adam Lisagor from original Flipboard v1.0 launch.

Music: "Flim," by The Bad Plus.</video:description><video:player_loc>https://flipboard.video/videos/embed/d8c060df-6457-4348-b991-a328d1d2af66</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/bUFY8M7Jyrg8LWge3DGHFd</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/e17b487b-db30-4c93-a149-88cb0164899e.jpg</video:thumbnail_loc><video:title>Moderation and Migration for a Better Social Web, with Fediverse Leader Tim Chambers</video:title><video:description>The Fediverse is not a monolithic place. It’s constantly evolving and being shaped by smart, passionate people who want to make sure that the open social web is better than the social media we’ve had before. 

One steward everyone should know is Tim Chambers, the co-founder of Dewey Digital out of the Dewey Square Group, a public affairs firm in DC. Tim is the author of the quarterly Twitter Migration report, which tracks the exodus from X and other trends unfolding as a result. He is also the server admin of indieweb.social, a 1,500-strong instance on Mastodon where he learns by leading. 

Tim brings an informed perspective on many of the most important elements of life on the open social web. Highlights from this conversation include:

01:58 Why care about the Fediverse?
04:35 Most important things to keep in mind as Fediverse grows
06:55 Moderation in the Fediverse: inherently a better model?
12:52 Isolate Gab incident: the first stress test
14:40 Importance of freedom of association
15:57 Toxicity and chaos on X vs Mastodon
18:00 Structural nature of platforms and impact on disinformation, toxicity, micro-targeting
19:09 “Exodus shock” 
19:52 Indieweb.social – “1% of the Fediverse”
22:22 Building community and control as an instance admin
24:42 Managing spammers as an instance admin
25:40 WordPress Akismet project
27:11 Threads, federation and spammers
27:42 Is it a good thing net-net if Threads federates?
31:49 “People want a better social home”
32:35 Decentralizing innovation
34:33 The pace of innovation
34:50 Mammoth app opening up source code
35:13 What else can be built from this ‘incredible soup’
36:38 Everyone’s a generalist in the world of walled gardens
37:18 A robust ActivityPub test suite
38:51 Commercial funding and investment in the Fediverse (Flipboard, Mozilla, WordPress
40:47 “May a thousand business models bloom”
42:27 Search, discovery and algorithmic models inside the Fediverse
45:45 Predictions for 2024

🔎 Y...</video:description><video:player_loc>https://flipboard.video/videos/embed/5856b195-a8b0-4b61-a386-f57cd0276936</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/71s7rayWcY5VWRGPMjV1CH</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/2f782d50-ec35-46a9-8be7-48f8e1482e56.jpg</video:thumbnail_loc><video:title>Pivoting Out of the Attention Economy, with Medium's Tony Stubblebine</video:title><video:description>Something happened when the internet turned into an ad-driven business. Incentives became oriented around grabbing attention over valuing substance and connection. 

What’s happening now in the Fediverse gives us a chance to reverse that. To pivot out of the attention economy into something more meaningful. 

Tony Stubblebine has already emphasized a focus on quality at Medium. As the publisher of Better Humans and its sister publications, Tony was one of Medium’s most successful community members. He knew the platform better than almost anyone and so when it came time to look for a CEO, he got the job in July 2022. 

In January 2023, Medium set up a Mastodon instance at me.dm. Tony’s said that he believes Mastodon is “an emerging force for good in social media,” although he’s still exploring what that means for his company. 

In today’s episode, Mike and Tony discuss their reasons for wanting to participate in the Fediverse, going so far as standing up their own instances for their communities. They also discuss what’s wrong with the attention economy, a framework for high-quality recommendations, and why it’s an exciting time for entrepreneurs, builders, writers and consumers.

Highlights of this conversation include:

01:00 Going from Medium user to CEO
03:40 Pivoting away from the attention economy
06:30 Why human curation is still important
08:58 Algorithmic matchmaking and human judgment 
10:36 “No. 1 misconception: good content is an opinion”
12:15 Subject matter expertise should live in the community
13:42 Medium’s 3-step recommendation process
16:24 Why subscription model works best for Medium, optimizing for substance
18:10 Launching Medium’s Mastodon instance
19:18 Are we at the end of platform monopolies?  
23:30 Merging of Medium and Mastodon communities?
24:17 The curation persona  
25:36 “You shouldn’t have to build an audience to have a great story heard”
29:30 An exciting time for entrepreneurs and a new model for discove...</video:description><video:player_loc>https://flipboard.video/videos/embed/30a6ec63-64eb-4b36-8b7f-f445e25c1599</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/fvrRJfQgK24G49QuQgHC9C</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/8e0f7ab3-7aaa-4917-a91e-dbb67fa410b2.jpg</video:thumbnail_loc><video:title>Moving the Fediverse Forward at FediForum and Beyond, with Johannes Ernst of Dazzle Labs</video:title><video:description>For stewards of the fediverse (they sound like superheroes, right?), FediForum is a key date on the calendar. The third edition of the “unconference” is happening March 19-20, 2024. With Threads saying it will federate later this year, FediForum comes at a time of growing curiosity and promises juicy topics and demos. 

What are the issues that are top of mind for the developers and leaders in this movement? What needs to happen for the fediverse to cross the chasm from early adopters to the mainstream? What are the opportunities for entrepreneurs, and how should they think about business models in the fediverse?

Johannes Ernst, one of FediForum’s founders and an entrepreneur himself as the CEO of Dazzle Labs, discusses these questions and more with Flipboard CEO Mike McCue in this episode of Dot Social. Johannes’ projects also include FediTest, a test suite for the fediverse, and The Fediverse Developer Network. 

Highlights of this conversation include:

1:30 Third FediForum: when, what to expect, who attends
3:25 Crossing the chasm and how technology markets evolve
6:12  Heterogeneous interoperability
7:45 How the fediverse enables innovation, imagining if Farmville sprouted in the fediverse
10:14 Decentralized innovation
12:21 The network is the application
12:49 What if every website was social?
15:38 Fediverse and business models
17:45 Which aspects of the Fediverse excite Johannes as an entrepreneur
19:54 Recent spam attacks and having to work together to solve
22:54 Principle of modularity and why it’s better
25:20 “The perfect storm” of things to talk through at FediForum 2024
27:04 Ryan Barrett’s bridge to Bluesky and its implications
29:55 Why having an event like FediForum is critical to collaboration
30:35 The freedom of association and non-association
32:27 Protecting communities in the fediverse and the cost of global connectivity 
33:00 Criticality of expectation setting within an instance and need for more fine-grained co...</video:description><video:player_loc>https://flipboard.video/videos/embed/757c721c-caf6-4fc1-92c7-a661ad12825c</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/2q29uCjnHjot1CHu1CZBim</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/799f0d6c-5aee-435b-a451-fc0f2a678378.jpg</video:thumbnail_loc><video:title>Threads Has Entered the Fediverse, with Meta’s Rachel Lambert and Peter Cottle</video:title><video:description>On March 21, Meta’s Threads entered the fediverse. This means that people on other ActivityPub-powered platforms, like Mastodon, can follow federated Threads profiles and see, like, reply to, and repost posts from the fediverse. (Eventually, you’ll be able to follow other fediverse accounts from Threads, too.) It’s still early days, but Threads’ entry shows the ecosystem coming together at a larger scale, starting with the promise of interoperability. 

Threads’ presence in the fediverse has been the elephant in the room since it was announced in July 2023. Now that it’s actually happening, there is as much skepticism as excitement. Why is Threads doing this? How is the team working with the community? How are they thinking about moderation, monetization and privacy in these early days and going forward?

In this episode of Dot Social, Flipboard CEO Mike McCue talks to two key leaders tasked with building the Threads experience: Rachel Lambert, Director of Product Management, and Peter Cottle, Software Engineer. Both are long-time Meta employees with a genuine care for open-source software and communities, as well as trust and safety. In fact, Rachel launched the Oversight Board, which helps Meta be accountable for trust and safety decisions across its social apps. 

Highlights of this conversation include:

1:21 Reasons why is Meta entering the fediverse with Threads
3:30 How foundational is the fediverse for Threads (vs being more like a feature)?
5:25 Were AT protocol or other protocols ever in consideration, or was ActivityPub always the protocol you knew you’d use?
6:35 Benefits of larger companies adopting new technologies
8:07 More choice and voting with your feet, plus product development upside
9:06 Reactions from users, creators, the fediverse
12:15 Who’s federated that they’re excited about
13:27 The next steps in Threads’ federation 
15:55 Addressing concerns about Meta in the fediverse
19:45 Could the concept of federation apply to o...</video:description><video:player_loc>https://flipboard.video/videos/embed/0b73b216-b707-4aba-9adb-e75c712bb682</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/2Jj46hJaUQQG5TuiBYi9TR</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/f281f367-8cb8-42b2-a5e3-777ebdb082d7.jpg</video:thumbnail_loc><video:title>Building Bridges to the Fediverse, with Ryan Barrett</video:title><video:description>The beauty of an open system is that anyone can build on top of it and try to make it a better place. In the fediverse, software engineer Ryan Barrett is one such developer.

Ryan’s been building social network bridges and related tools for over 12 years, including Bridgy, which connects personal websites and blogs to centralized social networks, and Bridgy Fed, which connects them to the fediverse. He’s also a co-founder of Google AppEngine, which informed Google Cloud’s infrastructure, and has held engineering leadership roles at Google, Color and NCX. 

Most recently, Ryan’s work to connect Bluesky, which uses the AT protocol, to Mastodon and other platforms using the ActivityPub protocol ignited a firestorm. Ryan wanted to advance the fediverse’s promise of interoperability but he inadvertently stirred up culture clashes between platforms and fervent discussions around consent, maintaining safety, fears of commercialism, and what being an open standard really means.

Highlights of this conversation include:

1:28 Ryan’s approach to bridging disparate social networks
6:30 Why he built Bridgy Fed; 2-way RSS “a breakthrough idea”
8:11 Reactions when he announced bridge to Bluesky
10:07 Ryan’s takeaways and debrief from the outcry 
17:30 Managing expectations: instances, defaults, attack vectors
22:03 Reactions on Bluesky 
23:30 Culture differences within the fediverse
25:29 What’s next with Bridgy Fed
30:05 Discoverable opt-in and exploration of different approaches
33:10 Thinking at a macro level: protecting ourselves while enabling global growth
43:17 What is motivating Ryan personally
45:43 How Flipboard is thinking about federation
58:52 Good things that came out of the backlash

🔎 You can follow Ryan  at snarfed.org. He’s also on Mastodon at @snarfed.org@snarfed.org and on Bluesky at @snarfed.org 

✚ You can connect with Mike McCue on Mastodon at @mike@flipboard.social, or via his Flipboard federated account, where you can see what h...</video:description><video:player_loc>https://flipboard.video/videos/embed/0e0180b3-81e7-47b9-9853-a06ae4484d27</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/ovAsDRovkgbihkZa3wMcUA</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/b13fe10d-58d1-422b-a664-826fae4c23a0.jpg</video:thumbnail_loc><video:title>Entering a New Phase of the Web, with Citation Needed’s Molly White</video:title><video:description>Molly White is a leading cryptocurrency critic, but get to know her and you’ll see she’s anything but cynical. In fact, this researcher, writer and software engineer cares so deeply about free and open access to high-quality information that she’s been a Wikipedia editor since she was a teenager. 

Now Molly is the force behind the Citation Needed newsletter and the Web3IsGoingGreat site, and frequently speaks to journalists and makes media appearances. Despite tracking and writing about crypto’s shames, she is actually hopeful about how the internet is evolving in ways that are more open, collaborative, and in the user’s control. 

In this interview, Molly shares her thoughts on how the social web is transforming our lives, why everyone should be a blogger, and how the concept of digital ownership is changing before our eyes. She also explains the POSSE model — Publish [on your] Own Site, Syndicate Elsewhere — which has the potential to revolutionize how we share digital content and think about our online identities. 

Highlights of this conversation include:

1:35 Why Molly is optimistic about the future of the web
4:11 What Molly is optimistic about
7:30 Importance of “social” as it relates to the web
11:12 “Everyone is a blogger”
14:45 POSSE — Post on Own Site, Syndicate Elsewhere
18:41 ActivityPub
20:01 Wishlist for a better web
22:57 New framework for identity on the web
25:18 Digital ownership
26:20 Digital sovereignty
29:11 Ghost vs Substack
31:15 Enabling creators to build relationships that transcend platforms
33:55 Business models and public funding
39:20 Wikipedia model
41:48 Exciting projects on the horizon for creators; imperativeness of being user friendly
44:20 A formative time of innovation

🔎 You can find everything Molly’s posting via the POSSE implementation on her website at https://www.mollywhite.net/feed. She’s also on Mastodon at @molly0xfff@hachyderm.io. 

✚ You can connect with Mike McCue on Mastodon at @mike@f...</video:description><video:player_loc>https://flipboard.video/videos/embed/b64adb35-b5e9-4d99-b0e0-7cd8b409ae5e</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/sQCNmXx332xi3Y3dVVjd37</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/883b0101-6335-4f27-8fd9-887bd8600c94.jpg</video:thumbnail_loc><video:title>This Publishing Platform Sees the Future, with Ghost’s John O’Nolan</video:title><video:description>John O’Nolan, the founder and CEO of Ghost, calls himself “the inverse Peter Thiel.” That’s because he wants to build a tech company that bucks the usual narratives, with as few monopolies as possible. His open-source publishing platform is structured as a nonprofit and is integrating with the ActivityPub protocol, giving creators digital sovereignty. No longer do writers have to perform for an algorithm to succeed or get stuck inside closed systems that monetize off their backs.

Does this scenario seem too good to be true? As you’ll hear in this conversation with Flipboard CEO Mike McCue, John doesn’t think so. There’s still a lot to be figured out, but both entrepreneurs are here for whatever this next phase of the internet brings. 

1:03 Federating over ActivityPub — why?
3:55 Platformer’s switch to Ghost 
4:40 Talking to creators about ActivityPub
6:37  Discovery mechanisms on Ghost and ActivityPub effect
8:44 Google search algorithm leak
9:31 Creator concern about discovery and ActivityPub establishing human connection 
10:52 ActivityPub is about a two-way connection; being a part of a network, not just pushing to a network
12:03 Product problem he thinks about the most 
18:23 Account model behind the scenes 
20:00 Flipboard as a gateway to read ActvityPub
22:17 No longer one algorithm fits all
23:43 Organic thinking about discovery mechanisms; ActivityPub browser?
24:53 Dismantling old gatekeepers and boundary pushing
29:55 Parallels to early internet work, Netscape era
34:30 “No one has won this space”
35:29 The case for “as few monopolies as possible”
38:51 The most under-appreciated thing right now: the scale of fediverse
42:40 Companies will need to specialize
44:05 What is unique to Ghost, independent of ActivityPub
45:08 “To have journalism with integrity, you have to have technology with integrity”
46:55 Ghost as a nonprofit, “true independence” 
48:40 Enabling payment model; business model
51:51 “1000 true fans” can be sus...</video:description><video:player_loc>https://flipboard.video/videos/embed/d957fc09-278d-41aa-93c3-0ff83f5e7b6a</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/ajzcg7wtH4pDxsvB3oCoVs</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/12a61df4-4141-4924-85e8-703eeeabfba8.jpg</video:thumbnail_loc><video:title>Leaving the City of Big Social, with Fediverse Enthusiast Chris Trottier</video:title><video:description>When you’re in an open source community, you’re a part of a collective effort with a common goal. In the fediverse, there are early adopters doing a lot of the heavy lifting now. They’re the voices you want to follow to make sense of the place. 

One such person is Chris Trottier. Chris describes himself as a “fediverse enthusiast” (he’s also passionate about video games). He’s a sage presence who makes smart observations and has a 10,000-foot view of all the innovation happening on the open social web — not to mention a few ideas of his own. 

Highlights of this conversation:

00:48 Why Chris got involved with the fediverse
03:50 Hootsuite and Twitter APIs
05:35 A-ha moment from joining fediverse
10:05 Twitter’s original sin
11:55 Running own server at AtomicPoet.org
13:05 What is Akkoma 
16:00 Chris’s take on PeerTube
19:31 Sora — third part client that lets you choose your own algorithm
21:43 Revitalizing social media UX
23:14 “The Doom of social media”
24:35 Accelerated innovation and developers
26:40 Where Chris discovers fediverse innovation
27:40 What Chris would love to build in the fediverse
30:15 Addressing the problem of survivability
33:00 The next wave of social
36:35 Power of open social graph
38:35 Leaving the city of Big Social 
40:98 Where Mike sees this all going
42:22 Better topics in the fediverse

Services mentioned in this episode include:

Friendica - https://friendi.ca/ - a decentralized social network
Misskey - https://misskey-hub.net/en/ - a microblogging platform
Akkoma - https://akkoma.social/ - “sorta like the child of Twitter and email”
Macstodon - https://github.com/smallsco/macstodon - a Mastodon client for Classic Mac OS
DOStodon - https://github.com/SuperIlu/DOStodon - a Mastodon client for MS-DOS
Amidon - https://github.com/BlitterStudio/amidon - a Mastodon client for Amiga computers
Sora - https://mszpro.com/sorasns - a futuristic iOS app for Mastodon, Bluesky, Misskey; uses local machine learn...</video:description><video:player_loc>https://flipboard.video/videos/embed/4b7a17a8-d986-4ce0-beb6-69c70d7a2cb4</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/tqZTbSmU8vhSo37Lbtg8zS</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/eaac2986-868c-46dd-9b1a-246df5ef8b7f.jpg</video:thumbnail_loc><video:title>The Fediverse’s Trust and Safety Warriors, with Samantha Lai and Jaz-Michael King</video:title><video:description>The fediverse offers an opportunity to rethink how trust and safety works in social media. In a decentralized environment, creating safe and welcoming places relies on community moderation, transparent governance, and innovation in tooling. No longer is one company making — and enforcing — its own rules. It’s a collective responsibility.

Samantha Lai, senior research analyst at the Carnegie Endowment for International Peace, and Jaz-Michael King, the executive director of IFTAS, are here to explain how. Samantha co-authored a seminal paper, “Securing Federated Platforms: Collective Risks and Responses,” along with Twitter’s former head of trust and safety, Yoel Roth. Jaz runs IFTAS, which offers trust and safety support for volunteer content moderators, community managers, admins and more. The two often collaborate and bring perspectives from the policy and operational sides. 

Highlights of this conversation:

01:00 Insights from a moderation event involving neo Nazis
06:05 Average stint of moderators in the fediverse right now
08:00 Shortcomings of Fediblock
11:03 Communities sharing threat intelligence
12:10 IFTAS Connect 
14:22 Building up trust and safety against risks on federated services
17:30 IFTAS’s role, resources and tooling; shared list approach
23:33 A fascinating insight into decentralized governance 
24:50 Decentralized moderation rules and policies, and added complexities
30:12 Local angle on moderation
31:51 Scaling moderation with LLMs, AI-based tools
37:23 Massive gap with tooling in the fediverse
38:00 IFTAS’s three main goals
40:17 Opinions on Bluesky’s composable moderation
42:42 Concerns during a major election year
48:33 Bluesky’s custom feeds 
49:50 “Big Social” algorithms in contrast to fediverse
53:40 “Team Fediverse” and collective collaboration

Mentioned in this episode:

IFTAS Connect - https://connect.iftas.org/
Samantha and Yoel Roth’s paper for Journal of Online Trust and Safety - https://www.tsjourn...</video:description><video:player_loc>https://flipboard.video/videos/embed/de244403-ce92-4bc8-9f65-6aab20d76cf0</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/ophhJTECuL7fcBNbUitV3q</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/6cf01ccc-12ee-44c3-883e-17176542945b.jpg</video:thumbnail_loc><video:title>How the Open Social Web Will Change Everything, with Bluesky’s Jay Graber</video:title><video:description>There’s a reason journalist and Bluesky board member Mike Masnick calls the platform “the most interesting experiment going in social media.” Originally launched as a project within Twitter in 2019, Bluesky has since become an independent company intent on making social more like the web. 

What does that mean, exactly, and why does it matter? Bluesky founder and CEO Jay Graber says social media is stagnating because “we're in this trap where users are locked in and developers are locked out.” It’s time to open things up again, she says, like in the innovative early days of the internet. 

Highlights of this conversation:

00:48 Bluesky’s origin story 
02:04 Twitter under Elon
04:17 The case for decentralization 
05:58 The case for Bluesky
08:33 Mike McCue’s Bluesky a-ha moment
09:55 What Jay’s excited about re: developer activity 
11:21 The “wacky experimentation” happening on Bluesky
12:27 Building social experiences in Web 2.0 and why Bluesky needs to exist now
14:38 The social internet and how it’ll evolve; ActivityPub
15:57 Capturing social primitives in a way that’s composable and extensible for new ways of doing social 
16:11 Philosophy of user data (and other kinds of data)
16:55 The identity system of AT Protocol, DIDs (decentralized identifiers)
18:15 Example #1: comments on Bluesky feeding into blog comments
19:08 Example #2: Bluesky username as domain name 
20:29 Benefit for creators
21:33 How identity system could shake out over time
22:56 "Like Linktree built on an open protocol"
24:21 Bridging from AT Protocol to ActivityPub
25:23 Bridgy.fed and interoperability 
27:35 DID standard and how decentralized networks should come together
30:56 Building identity protocols, DID methods
34:05 Importance of open social graphs (“our relationships shouldn’t be owned by one company")
36:28 Phone number portability analogy 
38:16 Store passport analogy
38:40 Bring identity to the forefront, independent of the protocol
43:29 Bluesk...</video:description><video:player_loc>https://flipboard.video/videos/embed/b5693208-9708-4407-a284-9197e7940848</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/r7z6QY3dm5EqrFmDFkAgPY</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/de9ed52e-a897-4c17-85af-f818e4995d2c.jpg</video:thumbnail_loc><video:title>How Decentralization Benefits Publishers, with 404 Media’s Jason Koebler and ProPublica’s Ben Wer...</video:title><video:description>It’s tough being a media outlet these days. Audiences are fractured, referrals from search engines are dropping, and publishers are at the mercy of algorithms they don’t control.

Savvy journalists at forward-thinking newsrooms are not letting this happen to them. Instead, they’re doing the work that arguably has been most critical all along: building direct connections with their audiences. It’s common to do this through email lists and subscription models, but the open social web offers a new, more equitable ecosystem for quality journalism to thrive.  

Two people on the frontlines of this movement are Jason Koebler, a journalist and co-founder at 404 Media, and Ben Werdmuller, the senior director of technology at ProPublica. In this episode of Dot Social, the two talk about their fediverse experiences so far and why they’re hopeful for publishing in the future.
  
Highlights of this conversation:

1:40 404 Media’s one year anniversary and learnings
2:29 Addressing online media’s biggest challenge 
4:30 Fracturing of social media, of audiences and challenge for publishers
6:01 Ben and his trajectory in media 
7:34 How 404 Media and other journalistic organizations can solve problems around discovery 
11:15 Premium feeds and the radicalness of “listen to this wherever you get your podcasts”
14:35 The cons of email and the promise of ActivityPub
16:20 Core selling points of decentralized social media
19:17 Seeing it all come together 
20:25 Will Threads become the whale in this pond?
25:13 “Federate or die”
29:05 Benefits of owning your own platform and audience
34:36 The time is now; getting feedback to developers
36:24 Picking Ghost (over Substack)
37:54 Flipboard and the movement toward innovation in the fediverse
39:49 The threat of AI-generated content and how it plays algorithmically 
42:45 For You feeds and the “black box” model of surfacing content 
44:19 Top wishlist items for the web
48:47 Desire for a better advertising ecosy...</video:description><video:player_loc>https://flipboard.video/videos/embed/cb5f5404-3c1e-4399-b78d-691c84db671a</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/tfsP1pCxkwVBenF9Txvw1J</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/52332086-3e29-4b8f-83db-18ae5cbafa43.jpg</video:thumbnail_loc><video:title>Making Better Networks for Humans, with Erin Kissane and Darius Kazemi</video:title><video:description>Unlike traditional social media, the fediverse operates without a central authority. This creates a unique set of challenges and opportunities for how it’s governed. 

Luckily, there are thoughtful stewards who want to see decentralized social media succeed in the most human — and humane — fashion. Two of the most prominent are Erin Kissane, a writer and researcher working on new networks, and Darius Kazemi, a senior engineer at the Applied Social Media Lab at Harvard University. 

Earlier in 2024, the pair researched and wrote a 40,000-word report on governance in the fediverse. Now they are deep in other projects designed to move the fediverse forward, including Erin’s new studio devoted to network work and Darius’ Fediverse Schema Observatory (software built to enhance the ecosystem’s interoperability while being sensitive to user data). You’ll hear about these projects and more in the latest episode of our Dot Social podcast.

Highlights of the conversation include:

1:25 Results of U.S. election and impact on fediverse work
3:59 Xodus, Bluesky migration
8:06 Bluesky innovation
9:45 Fediverse Schema Observatory
11:22 Bluesky and decentralization; bridging and context collapse
14:32 Priorities now
16:24 Rough consensus and running code, long-form text, private groups
18:14 Forms of refuge, sustainability, finding a place to land
22:12 Legal concerns for server runners
23:15 Fediverse governance 
23:59 Risks of open networking 
26:10 “Nutrition label” for fediverse servers
30:06 The truth about most open source projects
33:15 Sustainability and business models; the European way
37:10 Avoiding fragmentation, ActivityPub + AT Proto
44:35 Bluesky’s fascinating experiments, constituting place
45:25 Blacksky
48:09 Next things they’re excited to work on

Mentioned in this episode:

- How to buy shoes in the fediverse https://www.wrecka.ge/fediverse-shoes/
- Findings report: governance on fediverse microblogging servers https://fediverse-...</video:description><video:player_loc>https://flipboard.video/videos/embed/dcabaddb-e206-4d36-84eb-f4fad2014b3a</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/rXvDwHv32imgBiGrZykhxW</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/0f9fc460-9a3b-4320-9bc7-1ac6835e4a03.jpg</video:thumbnail_loc><video:title>Turning Moments Into Movements, with Hashtag Inventor Chris Messina</video:title><video:description>In 2007, the hashtag was a simple, yet revolutionary, idea that changed the way we organize and amplify content. Today, it is either endangered or more useful than ever, depending on whom you talk to. On the open social web, hashtags are an important unifying mechanism — not just for content but for people too. 

Why is that? How did we get here? What’s next for this small but mighty feature and for the web at large? Here to tell us is Chris Messina, the inventor of the hashtag, the creator of the DiSo Project, and the No. 1 hunter on Product Hunt. In this episode, Messina goes wide to explain where this next 20-year cycle of the internet is taking us. From the community-pulling power of the hashtag to decentralization and the massive shifts ignited by AI, he threads the needle on it all.

Highlights of this conversation:

00:57 “The death of the hashtag” and Elon Musk’s disparaging comments
04:24 Hashtag as an organizing principle, #BelieveinFilm
06:15 Photo sharing and 15th anniversary of hashtag on Instagram
07:02 “Adversarial opportunity” and cross-platform communities
10:25 Early reception of hashtag within Twitter
11:14 Why the hashtag is a big idea
12:22 Hashtag abuse (and dealing with it)
13:36 Under-appreciated aspects of the hashtag
13:58 The first hashtag on Twitter
15:30 Hashtag adoption
18:05 Adding support for the hashtag
19:45 What’s next for the hashtag
22:01 Identity on the (social) web 
28:00 Why decentralization is necessary and complex 
29:32 Urgency of this moment in time
30:00 What moderation is and does — and how LLMs could assist
33:33 Establishing reputation
37:27 Starter Packs
44:40 Where Chris spends his social media time 
46:20 Mastodon, Bluesky pros and cons
54:33 Advice giving to people building in this space

Mentioned in this episode and/or acronyms for clarity:

- bitly.com/tagchannels - original hashtag spec
- DID stands for “decentralized identifier” and is a self-owned, verifiable digital identity...</video:description><video:player_loc>https://flipboard.video/videos/embed/d234a4fd-feb5-4cea-85de-8cfd30e92854</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/1vjJdhLukXZgm4rks8RwMK</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/ca7d9e8f-288e-47e6-bc18-3b7ba50675c0.jpg</video:thumbnail_loc><video:title>Fediverse House Highlight Reel, SXSW 2025</video:title><video:description>At the Fediverse House at SXSW, it didn’t matter which protocol you’re building on or where you like to spend time on the social web. Everyone who popped by was united by a singular mission: to build a better internet owned by all of us, not a few oligarchies. 


Featured, in order of speaking:

Mike McCue, CEO and Co-Founder, Flipboard
Peter Cottle, Software Engineer, Threads 
Evan Prodromou, Co-Author, ActivityPub, and Research Director, Social Web Foundation
David Imel, Co-host, Waveform Podcast
Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky 
Cory Doctorow, Journalist and Author
Paul Frazee, CTO, Bluesky 
Andy Piper, Head of Communications and Developer Relations Lead, Mastodon 
Rose Wang, COO, Bluesky
Jason Koebler, Co-Founder and Journalist, 404 Media
Molly White, Researcher, Software Engineer and Writer

Tune into the Dot Social podcast for more conversations about the social web: https://youtube.com/playlist?list=PLtZ3QXAltC7xfzOlf0dOM3cWEwvp75YUn&amp;si=NG7feB8_6jRxqQln 

For more info about Flipboard and Surf’s Fediverse House: https://about.flipboard.com/fediverse-house/

Learn more about Surf Social: https://about.surf.social/ 
</video:description><video:player_loc>https://flipboard.video/videos/embed/04181c59-8abf-4965-9d35-c34a0b9d602d</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/3ib5ZZyD4o9XhRHxZPP4NU</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/7b1693bb-0267-497e-ba44-fa28facae06c.jpg</video:thumbnail_loc><video:title>Creating an ATmosphere of Possibility, with Bluesky’s Paul Frazee</video:title><video:description>From the outside, Bluesky may seem like a Twitter clone. But anyone who’s close to the technology — and the team — knows that they’re building something much deeper: they’re rethinking the internet’s architecture to create a more flexible, user-centric web.

Bluesky’s CTO Paul Frazee is the perfect person to explain all this, as he’s fantastic at tying technical concepts to their practical application and wider impact. In this interview with Mike McCue, recorded live at the Fediverse House at SXSW 2025, Frazee unpacks Bluesky’s first principles, what makes AT Protocol different from ActivityPub, why identity portability is a radical shift, and how decentralization could lead to more humane social spaces.

Highlights of this conversation:

01:33 Bluesky’s growth spike
04:08 First principles of Bluesky’s architecture
08:47 Addressing the cold start problem with fediverse technologies 
10:00 Nebula, Tidal and creator distribution channels
14:01 Building on ActivityPub v. AT Proto
16:26 Bridging strategies — Bridgy.fed and A New Social 
19:15 Importance of identity to Bluesky
24:01 Explaining composability, stackable moderation
28:39 AT Proto federation questions
33:12 Double-stack developers like Surf.Social
34:20 Q&amp;A 1: Self-sovereign identity — how much is ICANN the boss of the internet?
37:45 Q&amp;A 2: Lessons he’s learned from time at  Secure Scuttlebutt and Beaker Browser
40:33 Q&amp;A 3: Breaking out of echo chambers 

Mentioned in this episode:

• Beaker Browser post-mortem: https://github.com/beakerbrowser/beaker/blob/master/archive-notice.md

🔎 You can find Paul on Bluesky @pfrazee.com: https://bsky.app/profile/pfrazee.com 

✚ You can connect with Mike McCue all across the social web, including on Bluesky @mmccue.bsky.social: https://bsky.app/profile/mmccue.bsky.social

🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard: https://about.surf.social/
</video:description><video:player_loc>https://flipboard.video/videos/embed/12982323-1b82-4f24-915d-024db3c53334</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/fr6Ajy9YxgmW3ZGdAycBca</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/e10efeac-f7d7-4de9-ad7f-f5d0fff21809.jpg</video:thumbnail_loc><video:title>Building Communities Across the Social Web</video:title><video:description>Recorded live at the Fediverse House at SXSW 2025, Mastodon Head of Communications Andy Piper, Bluesky COO Rose Wang, and The Onion CMO Leila Brillson discuss building community on the social web, emphasizing the shift from centralized platforms to decentralized networks like the ones built on top of ActivityPub and AT Proto. 

The panel touches on the importance of authenticity, defining and measuring healthy communities, the role of hashtags in fostering community engagement, and the need for flexible moderation systems.

Highlights include: 

02:25 What defines a healthy community in 2025
03:34 How has decentralization impacted community
05:10 Describing the Mastodon community
08:10 Bluesky’s cozy corners
10:09 Finding “cozy corners” on Mastodon
12:39 The Onion’s community and platform trajectory 
15:00 Hashtags as a magnet for community
18:50 Decentralized moderation as a form of governance
20:59 Empowering moderators
23:14 Bluesky’s moderation system, explained
25:48 Measuring health of communities 
33:27 Where does the social web fall short for community builders
36:50 Advice for first-time community builders 
39:08 The monoculture is dead, stop thinking about scale
40:30 Q&amp;A: Bluesky team, AT proto and vibe-setting
44:33 Q&amp;A: Global movements vs smaller communities
47:20 Q&amp;A: Is Bluesky, the company, the “Supreme Court” of its moderation stack?
49:33 Q&amp;A: Importance of private groups for communities 
51:59 Q&amp;A: Moderating up


The panel is moderated by Mia Quagliarello, Head of Creator Community at Flipboard.
</video:description><video:player_loc>https://flipboard.video/videos/embed/74e0fb44-525b-434f-bac3-7a25ef92936b</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/4mAdn6SWmWTVniuTHVZimN</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/8ad97a9c-670e-420a-9216-b9f50f29862b.jpg</video:thumbnail_loc><video:title>Bluesky's Cozy Corners</video:title><video:description>Bluesky COO Rose Wang speaking on the “Building Communities Across the Social Web” panel at the Fediverse House at SXSW 2025. 

The whole panel will be published here on April 22, 2025.

Follow Dot Social for more conversations about Bluesky and the social web: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/1b2b6041-2fad-4c6f-a374-77e8f1fa45b2</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/vSQAUckei3x1hqXAaNRJW5</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/ee5d127d-1e45-4838-970d-eab791519889.jpg</video:thumbnail_loc><video:title>The Monoculture Is Dead</video:title><video:description>The Onion CMO Leila Brillson speaking on the “Building Communities Across the Social Web” panel at the Fediverse House at SXSW 2025. 

The whole panel will be published here on April 22, 2025.

Follow Dot Social for more conversations about the social web: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/f1f22959-151a-4931-beab-276c9dbbd750</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/rFyohvCiuPMm5ad7MyHy6h</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/3e7b299d-af39-4515-8151-3afe9bced8f3.jpg</video:thumbnail_loc><video:title>Surf Demo</video:title><video:description>On March 10, 2025, Flipboard CEO and Co-founder Mike McCue took to the stage of the Fediverse House at SXSW to show off Surf, a new kind of social browser and a way to bring your communities together via custom feeds. 

Sign up for the waitlist and learn more: https://surf.social/</video:description><video:player_loc>https://flipboard.video/videos/embed/cffa6e56-e572-40ff-9fa8-e6ede879c1ba</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/p7cECAUgThGrfQo9Cqvb8r</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/a1b4e4bb-11b8-40b8-961b-382e3ec38acb.jpg</video:thumbnail_loc><video:title>Molly White's Call to Action</video:title><video:description>Recorded live at the Fediverse House at SXSW 2025, researcher, writer and software engineer Molly White argues it’s time to reclaim the web: move your work to spaces you control, support open tools, and help build a web that serves people, not profit. 

Recorded live at the Fediverse House at SXSW 2025, researcher, writer and software engineer Molly White argues it’s time to reclaim the web: move your work to spaces you control, support open tools, and help build a web that serves people, not profit. 

Follow Dot Social for more conversations about the social web: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/bb1fd75c-d511-456b-8794-4fb76ee6389f</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/s6FVEb2wei2ctFrdeZjuZa</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/ab95ea8f-f7b2-4934-b841-c8e6d4cad524.jpg</video:thumbnail_loc><video:title>Molly White on the Web We Deserve</video:title><video:description>Recorded live at the Fediverse House at SXSW 2025, researcher, writer and software engineer Molly White paints a vision of a better web: one where communities are independent yet interconnected, where creators retain ownership over their content, and where algorithms are transparent, optional, and user-controlled.

Follow Dot Social for more conversations about the social web: https://flipboard.video/c/dot_social/videos

</video:description><video:player_loc>https://flipboard.video/videos/embed/d358edc2-add2-4362-83e6-ecc4991d8fe3</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/2aH2AFNTPjcdWCMqjPB5N3</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/c3b61c04-c49d-445c-98fb-5d8fcb640f8d.jpg</video:thumbnail_loc><video:title>Move Fast and Break Kings, with Cory Doctorow</video:title><video:description>Blogger, journalist, author and activist Cory Doctorow can embark on a 10-minute monologue about what’s wrong with tech and still leave you hungering for more of his rapid-fire analysis and biting humor. It’s stunning to be presented with the big picture of the mess we’re in — and how to potentially get out of it.

In this episode of Dot Social, recorded live at the Fediverse House at SXSW 2025, Doctorow unpacks the concept of “enshittification.” It’s a term he coined to show how we got to this place where platforms prioritize business interests over user experience, leading to tragic declines in quality and trust. He talks about how to challenge platform monopolies and the importance of true federation.

Highlights include:

01:52 The path to enshittification
12:50 Is there a way out of this?
17:18 How Cory uses RSS
22:20 Advice for people building the social web
28:07 Take on Bluesky and Mastodon
33:44 On being a “sharecropper in Musk’s farm”
36:05 EFF’s biggest mandate this year
39:04 What bad regulations are going away?
40:16 Is enshittification inevitable?
46:27 What happened to change the way that we enforce antitrust?
53:14 “Radicalized” and take on political violence
59:27 Cory’s book, “Picks and Shovels”

🔎 You can find Cory at @pluralistic@mamot.fr

✚ You can connect with Mike McCue at @mike@flipboard.social

🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/

</video:description><video:player_loc>https://flipboard.video/videos/embed/09741de1-3338-4bc2-a785-7089b2669426</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/iqFiV7xj1GGmUFzERXdLaP</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/3f69908b-2f55-4664-8db1-386f3de91ef9.jpg</video:thumbnail_loc><video:title>Busting Silos to Fix "The Severance Problem"</video:title><video:description>Peter Cottle, Software Engineer at Threads, details how decentralized social helps solve “The Severance Problem” — uniting things like fan theories across platforms. 

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/8d1d6ec3-2655-4caf-85ea-e1eedd3af759</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/gQUpcUQAohbKNZnZpoRkpC</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/4bfafb29-a460-4e38-b1de-67f529bf9368.jpg</video:thumbnail_loc><video:title>The Real Success for the Social Web</video:title><video:description>Peter Cottle, Software Engineer at Threads, talks about the importance of a “Team Fediverse” mentality when building on the open web. Everyone should be united around the common goal of making a great product experience, he says. 

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/804d12d5-1a2b-457d-9d05-05a33597332e</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/9pVWjBA8fDSjX566qEjUsT</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/35f528bb-db27-40d9-ab68-c21b8a4fbbff.jpg</video:thumbnail_loc><video:title>Taking It Back from Billionaires</video:title><video:description>Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, speaking about the importance of having choice and control over your social media experience, particularly at this moment in time in the United States. 

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/442074a0-f0ad-4a54-9483-aa2c78f0f557</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/xz9N4NPtHXdLhqn1EQ1TLN</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/4cb3e5b2-cead-43b1-a859-dfe099e7b208.jpg</video:thumbnail_loc><video:title>What’s the Deal with Threads’ Full Federation?</video:title><video:description>Moderator David Imel, Co-Host of the Waveform Podcast, quizzes Peter Cottle, Software Engineer at Threads, about where the Meta platform is in fully federating. 

This clip was part of Imel’s “Fediverse Corner” conversation at the Fediverse House at SXSW 2025, recorded on March 9, 2025. 

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/ffac4333-d55d-43d6-981f-5adcc33d2592</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/knSjCsA9DN9Fq94z9CMQ51</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/fbff8ae1-25ee-46f0-81e4-9a792973d49e.jpg</video:thumbnail_loc><video:title>Every Developer Should Know This</video:title><video:description>Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, asks why anyone would start a social network from scratch these days, when they can just bootstrap on to open social systems. 

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/9ceb43e6-cc75-4867-8c68-23e7396115b0</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/bnV5hbEKbNFfQFkshqU2JP</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/eeb14914-b543-4b2c-92ab-9d54e38b14c0.jpg</video:thumbnail_loc><video:title>Give People Choice</video:title><video:description>“Let the people have the power,” declares Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky. “We need people on the social web itself.”

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/540ab6b1-8daa-4204-8ba5-c67871215b77</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/aBXnLGXSR1o7V5hycNyMoR</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/27ba301c-5ed9-43f2-b724-f72b1360cfa6.jpg</video:thumbnail_loc><video:title>Set Up Your Homestead and We’ll Build Around You</video:title><video:description>Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation, on how ActivityPub and AT Protocol offer different, compatible approaches with the same end goal: building a social network around whatever platform you choose. 

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/4de767fa-9206-42e4-8daa-fb1b2a9c1e41</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/vLHkY8w8NgCUavMzZxjaN7</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/753a8cde-8762-4d95-94ac-949f5a34db2f.jpg</video:thumbnail_loc><video:title>On Keeping Vibes Whole</video:title><video:description>You don’t need an app for every aspect of your personality. Bringing it all in one place lets you bring your whole self to the social web, says Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation.

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/f11739f0-eaab-401e-9399-39dd384ccad6</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/fxKasESCKYEndC3wsLSZk5</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/afdb9aca-14eb-4b1b-9c21-58ee68016300.jpg</video:thumbnail_loc><video:title>From 0-10M In a Snap</video:title><video:description>By building on the social web, innovators in 2025 have a jump start, which can change the game, says Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation.

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/75ce992b-3752-49d0-976a-3da51318eea6</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/aKtjFotxS5uVNPgJccEWkr</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/e6c7de1d-6d1c-4d95-abb5-a50efbb4922d.jpg</video:thumbnail_loc><video:title>Part of Something Bigger</video:title><video:description>On the social web, you don’t have to “pack up your whole life” to have an experience somewhere else. Evan Prodromou, Co-author, ActivityPub and Research Director, Social Web Foundation, dives into the AOL analogy and how it applies to the open web in a  positive way.  

This clip is from the “Fediverse Corner” conversation moderated by David Imel, Co-Host of the Waveform Podcast, at the Fediverse House at SXSW 2025. Other panel participants included Mike Masnick, CEO and Founder, Techdirt, and Board of Directors, Bluesky, and Peter Cottle, Software Engineer, Threads.

We apologize for the sound quality of this recording. It was filmed under subpar conditions in Austin. However, we loved the conversation so much, we wanted to be sure to publish choice clips that contained meaningful insights. Thank you for bearing with us. 

For more Fediverse House content (most of it with better sound quality), check out our PeerTube channel: https://flipboard.video/c/fediverse.house/videos

For more conversations about the social web, check out Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/4ef4115f-8134-4593-8c69-c6ea3b447c7f</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/wEm3zK6JrJ2woYPHMoAZUH</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/78bb2752-8504-4ec0-ae03-f9ae6aea4aee.jpg</video:thumbnail_loc><video:title>Advice to Brands #1</video:title><video:description>Gina Michnowicz, CEO and CCO at The Craftsman Agency, advises brands on how to think about publishing moments in a world with walled garden social networks *and* beyond them. “Not all platforms are equal, but on the open social web, people will make the choice,” she said. 

This clip is from Flipboard and Surf’s Fediverse House at SXSW 2025. For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos
 
For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/f84cc6a3-5885-4e72-bd87-2b9b56164085</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/7yK7zSTh1d5DUZXw47RT1D</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/fded5d1d-b7a9-4ccd-b9e5-5c3c6b432d71.jpg</video:thumbnail_loc><video:title>Advice to Brands #2</video:title><video:description>Marketing is no longer about the stuff that you make, it’s about the stories you tell. “Be brave,” says Gina Michnowicz, CEO and CCO at The Craftsman Agency. “Marketing is supposed to be fun. Showing return on investment is important, but it’s also important to be bold.” 

This clip is from Flipboard and Surf’s Fediverse House at SXSW 2025. For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos
 
For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/352933c6-a6ec-49fd-b323-1e019cd98139</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/13x8aL1JSHRtLhkVSic9v4</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/76d27a3f-ef1d-4e31-beb5-a43f02b2cd84.jpg</video:thumbnail_loc><video:title>The Perils of Building on Rented Land</video:title><video:description>As the former editor of VICE’s Motherboard, Jason Koebler rode the rollercoaster of trying to build a business on rented land. Now that he’s managing his own publication, 404 Media, he recognizes the importance of retaining control of his audience — and the fediverse is a key component of that. 

This clip is from the “Publishers: Audience and Autonomy” panel at the Fediverse House at SXSW 2025. The conversation also featured Texas Observer’s Kit O’Connell and PMC’s Parker Ortolani. 

For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos
 
For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos</video:description><video:player_loc>https://flipboard.video/videos/embed/005aab0a-d815-4da6-8bd3-bad4ac0b057d</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/rHLM7WtR3YZo4gPpxDqsQ1</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/5b74c19d-f276-4ed1-b79e-5b41d5d12648.jpg</video:thumbnail_loc><video:title>Creator Currency</video:title><video:description>Jim Louderback, Editor and CEO, Inside the Creator Economy, says that in order for creators to be able to build a living wage, they’re going to have to own the land they build on. 

This clip is from the “Creators and the Fediverse” panel , moderated by Shira Lazar, Creator and Founder of What’s Trending, at the Fediverse House at SXSW 2025. The conversation also featured Peter Cottle of Threads. 

For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos
 
For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/d0498e73-45b2-4e06-87a9-95f2af957038</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/h6hfmXDoPCfyDSBZwkCRrK</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/7af932c6-32f5-4956-9c19-27228f02d292.jpg</video:thumbnail_loc><video:title>Start Small</video:title><video:description>Where should publishers begin when diving into decentralized social? PMC’s Parker Ortolani recommends starting an account on Mastodon or Bluesky and post — it’s that simple. “You just might find the audience is more engaged [in the fediverse]...” he adds/

This clip is from the “Publishers: Audience and Autonomy” panel at the Fediverse House at SXSW 2025. The conversation also featured Texas Observer’s Kit O’Connell and 404 Media’s Jason Koebler. 

For more videos from the two-day event bringing together key players in decentralized social media, check out this channel: https://flipboard.video/c/fediverse.house/videos
 
For more conversations about the social web, visit Flipboard CEO Mike McCue’s podcast, Dot Social: https://flipboard.video/c/dot_social/videos
</video:description><video:player_loc>https://flipboard.video/videos/embed/824ef34a-7968-4f49-90f9-b81c7cc21009</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/1ZSd6THJmvSLJstkRiq78m</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/13f99442-8aff-4d57-a675-c35dcd5862c3.jpg</video:thumbnail_loc><video:title>How to Create a Custom Feed</video:title><video:description>Tutorial video for making a custom feed on Surf. Learn more about Surf at surf.social. 

TRANSCRIPT:

Here's how to create your own custom feed on Surf:

First, sign in to Surf and scroll down to tap on the area that says “Create a Custom Feed.”

Custom feeds bring together conversations from across platforms, giving you a feed for just the stuff you’re interested in.

Give your feed a title and description.

Be as clear and descriptive as possible. 
 
Now tap “Add Sources” in the upper left to add content to your feed. 

You can search for profiles and hashtags from across the social web, plus RSS feeds, YouTube channels, Bluesky Starter Packs, Flipboard Magazines, podcasts and more. 

In this case, we’re making a custom video feed made up entirely from YouTube accounts.

Add sources by tapping the star next to the search result.

You can view your feed by media type — things like Discuss, Watch and Listen. 

We’ll set this feed to Watch to optimize for videos. 

And just like that, your custom feed is up and running. 

Come back anytime to update it, and definitely share it with others.

To learn more about Surf, a new kind of browser for the social web, head to surf.social.</video:description><video:player_loc>https://flipboard.video/videos/embed/0814564a-222a-45c2-be15-5fb7285d0632</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/2x3uGwDLDtiiNHEzKTydKQ</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/ab7278cf-930d-4c40-8745-e4870891cc52.jpg</video:thumbnail_loc><video:title>Architecting a New Era of Community, with Blacksky’s Rudy Fraser</video:title><video:description>What if your social media experience weren’t controlled by an algorithm or a corporation, but by your community? That’s the idea behind Blacksky, a decentralized project built on the AT Protocol — the same infrastructure powering Bluesky. 

Though their names contain the same suffix, it’s important to know that Blacksky is not hitching its wagon to the Bluesky app, team or platform. The community, helmed by founder and CEO Rudy Fraser, is charting an independent and ideally replicable path, the kind that’s only possible in an open-source ecosystem. 
  
In this episode of Dot Social, Fraser takes host Mike McCue under the hood of Blacksky’s infrastructure, philosophy, and future plans. 

Highlights of this conversation:

04:31 Mutual aid and community building
11:21 Explaining AT Protocol and Blacksky’s infrastructure
14:30 It’s not about the killer app anymore — it’s about the community
15:54 Blacksky’s sub communities
17:55 Dotted line communities and dark social
18:45 Project Cypher and the value of portable identity
21:01 Participating in multiple communities; Northsky
21:36 Joining Blacksky
23:34 Lessons from running Blacksky
25:29 SafeSkies, auto-reporter and other tools
26:37 Blacksky’s business model and licensable tools
29:22 DIDs and applying first principles to communities 
33:12 Building for longevity
37:04 Challenges
38:50 Block lists as harassment vectors
39:32 Designing systems around trust; “lazy trust”
44:25 Feature ideas, like delegated moderation 
48:32 Better sensible, practical defaults
49:53 Fundraising models
51:31 Monetization scenarios in the future
53:35 Size of and gratitude for Blacksky team
56:18 Check it out, see how you can contribute, do weird stuff

Mentioned in this episode:
Rudy’s ATmosphere conference talk, “Beyond Horseless Carriages”: https://www.youtube.com/watch?v=OZN8y8kVFFI 
Rudy’s blog post, “An internet of many autonomous communities”: https://blog.rudyfraser.com/an-internet-of-many-auton...</video:description><video:player_loc>https://flipboard.video/videos/embed/0c6ebba6-7a72-4d23-9ad0-fc8a35ce36ee</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/g8BgnihyFkMsZ4fwGe3MZn</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/b39bc732-3606-4cec-bbc0-93cb756d416a.jpg</video:thumbnail_loc><video:title>Rediscovering the Magic of the Blogosphere, with John O’Nolan and Matthias Pfefferle</video:title><video:description>Social networks were built on short posts designed for speed and scale. But what if the next era of the web was built for something deeper?

Two of the social web’s “longformers” are working on this. John O’Nolan, the founder and CEO of Ghost, and Matthias Pfefferle, the developer behind the ActivityPub plugin for WordPress, are at the forefront of integrating social features with blogs, newsletters, essays — anything that doesn’t fit in a box of 500 characters or less. 

In this episode of Dot Social, they talk with Flipboard CEO Mike McCue about rediscovering the magic of the blogosphere; why formatting, identity, and interoperability are tricky problems to solve; and where writing belongs in the next chapter of the internet.

Highlights of this conversation:
1:24 Why should writers and bloggers care about this topic?
8:35 How the plugin has been received
12:15 Building social into blogs
17:35 Will this increase discovery?
20:15 Models for discovery 
23:03 Tumblr in its heyday and status of integration
25:17 How they’re thinking about AT Proto
33:20 Thoughts on bridging
37:16 Core principles around integrating long-form content into protocol
44:06 Leveraging lessons from email?
46:16 Need for collaboration
49:10 Rough edges
52:50 New experiences 

Mentioned or related to this episode:
- Julian Lam of Node BB https://nodebb.org/
- “Digital Sovereignty Is the New Influencer Status, with Citation Needed's Molly White” https://dot-social.simplecast.com/episodes/molly-white-sxsw
- “Steps Forward in Long-form Text” https://socialwebfoundation.org/2025/05/01/steps-forward-in-long-form-text/

🔎 You can find John at  https://john.onolan.org/ and Matthias at https://pfefferle.dev/. 
✚ You can connect with Mike McCue at @mike@flipboard.social and @mmccue.bsky.social.
🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/

</video:description><video:player_loc>https://flipboard.video/videos/embed/7a8904e2-fd7f-4004-bcc1-a4abc1c796f3</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/pPokLmNU748pzof8FoFQnR</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/803f400a-4c13-4019-9337-49b9da696cbb.jpg</video:thumbnail_loc><video:title>AltStore and the Indie App Renaissance</video:title><video:description>AltStore co-founders Riley Testut and Shane Gill are the perfect example of necessity being the mother of invention. When Apple denied the launch of their retro video game app, Delta, in 2016, they realized that indie app developers needed another solution — one that could bring apps to communities without Apple dictating the rules and taking a cut. 

Founded in 2019, AltStore is that solution. The creators of the first decentralized app store share their journey, including what an open app store means for developers and how they’re investing in the fediverse.

The conversation includes:

1:11 Genesis of AltStore
3:00 Getting Delta in Apple’s App Store
5:34 The Fortnite factor
8:10 The value of an alternative app store
12:04 The difference between putting an app in AltStore v App Store 
14:41 Indie market for apps
18:03 Ecosystem safety
21:30 Is AI increasing the total number of apps out there?
22:45 Vibe coding and paths for app distribution
24:42 Fediverse and eureka moment
32:26 People-powered discovery — a broader movement 
34:29 Building communities around apps
36:44 Patreon integration, supporting developers directly 
38:38 Curating apps and source collections
40:07 Solutions for in-app payments
43:27 Pieces of the next generation ecosystem  
45:56 Decentralizing app innovation
46:32 Relationship with Apple now
51:23 What’s on the horizon for AltStore
54:21 How to experience AltStore

Referenced:

Explore AltStore: https://explore.alt.store/
Riley + Shane’s Patreon page: https://www.patreon.com/cw/rileyshane 

🔎 You can find Riley and Shane at https://altstore.io/. 

✚ Connect with host Mike McCue at @mike@flipboard.social and @mmccue.bsky.social.

🌊 Catch the wave! Surf the open social web and create your own custom feeds at surf.social, a new product from the people at Flipboard. https://about.surf.social/

Disclosure: Dot Social host Mike McCue serves on the board of AltStore.</video:description><video:player_loc>https://flipboard.video/videos/embed/c0dfea13-7f2a-402c-b47c-50ccd151554b</video:player_loc></video:video></url><url><loc>https://flipboard.video/w/c9tgxs6U6WonWJwAXYh9vH</loc><video:video><video:thumbnail_loc>https://flipboard.video/lazy-static/thumbnails/dc39eec7-eb58-4d23-8c0e-cddef4654672.jpg</video:thumbnail_loc><video:title>Why Open Social Matters for Creators, with Skylight’s Tori White</video:title><video:description>What do TikTok, Mark Cuban and Bluesky have in common? Skylight.

When the future of TikTok was thrown into question in January 19, 2025, Skylight CEO Tori White and her co-founder/CTO Reed Harmeyer saw a moment and seized on it. 

But they took a new approach, one that puts creators in charge of their content, their audience relationships, and their reach. Giving creators all of the control and fun, and none of the uncertainty, fuels Tori’s mission. 

Today, Skylight is a great example of the open social at work, bringing videos from across the AT protocol community into a single experience people can enjoy.

The conversation includes:

1:01 Skylight’s origin story
2:04 White’s background as a creator
4:45 How other creators reacted to TikTok uncertainty 
6:41 Making the case to creators to join the social web
8:20 Building on AT protocol
11:27 Benefits of ecosystem collaboration, like live-streaming and feeds
16:31 What about the ActivityPub protocol?
20:22 What it means to cross-post, to win
22:36 White’s standout creators on Skylight
23:44 How creators are reacting to what’s happening on social web
28:01 What will be the tipping point?
31:06 Monetization models 
35:30 What’s holding creators back from joining the social web?
38:45 What’s next for Skylight 
39:50 Financial sustainability and decentralizing resources

🔎 You can find Tori at @buildwithtori https://www.buildwithtori.com/ 

✚ Connect with host Mike McCue at @mike@flipboard.social and @mmccue.bsky.social.

🌊 Catch the wave! Surf the open social web and create your own custom feeds at surf.social, a new product from the people at Flipboard. https://about.surf.social/
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